Phil Cooke: Relevance and How to Make Your Message Stand Out

Phil Cooke is an internationally known writer and speaker, as well as a Co-Founder and President of Cook Pictures. He is an author of One Big Thing: Discovering What You Were Born to Do, which was among top five business books in 2012. Phil's creative work includes working with Billy Graham, Joyce Myers, Hillsong and many others.

In today's podcast, Phil talks about relevance, and ways we can make our message, product or service stand out above the noise. Since we are bombarded by 5000 media message every day, each trying to get our undivided attention, it becomes much harder for us to break through all the clutter. With this in mind, Phil points out practical steps we can take in order to grow in relevance and adjust to changing times and culture by breaking common barriers that keep many of us stuck in the rut. 

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